Pinterest Marketing – Taking Your Business To The Next Level
You might have been using Pinterest as a social network since it mainly functions like that. Most people use it to try new recipes or to find their dream vacations. It is also quite a good spot for finding décor ideas for your room.
But have you ever thought of using Pinterest to boost your business? Getting your brand on this visual platform can do wonders for your business.
You will get a unique way of promoting it on this website. You can market your brand in a visually appealing manner that will be great for increasing the size of your target audience.
A lot of people who use this website come here just to get inspiration for different things.
This is the place where they discover new ideas, try new things, get unique recipes, and even get inspired to buy something. Your social media marketing strategy should use a set of tactics to incorporate Pinterest.
It will even help you in encouraging conversions among new clients. According to research, more than 80% of people have found a new product or brand that they love on Pinterest.
We have curated a list of tips and tricks to help you incorporate Pinterest into your marketing strategy. This will enable your business to widen its reach tremendously.
Create a Pinterest Marketing strategy
The very first thing that you need to do is to draw out a social media strategy for Pinterest, just like you would for any other social media platform. It is vital that you do not jump in without a plan since that can really hamper your growth.
You should use SMART goals, that is goals that are specific, measurable, attainable, relevant and time-bound. Your first goal should be to increase your following on Pinterest.
More followers will mean more engagement and a better reach for your brand. This will help build your online presence. Without this, marketing your product aggressively will not get you the results that you are looking for.
You need to also see what the main purpose of your Pinterest account is. Is it to help drive traffic to your website or to increase the sale of a specific product?
That will drive your marketing strategy. Understand your audience and see what kind of demographic uses Pinterest the most.
You should also start researching what your competition is doing. This will tell you if their strategies are working or not, influencing your own Pinterest Marketing strategy.
You should also incorporate on-brand content for your Pinterest in a proper calendar so that you drive your engagement drastically.
Make captivating content
Your content is the sole thing that will get people interested in your brand or your product. Having engaging content will bring in more audience for you and your brand. It will also help you build an online presence.
This is a visual platform, it does not exactly work like other social media platforms. You need to produce high-quality content that is visually engaging for your target audience. There are certain features to a captivating Pin, such as;
Vertical imagery
More than 85% of Pinterest users tend to use the platform on their mobile devices. Sure, laptops tend to be more user-friendly for such things, but most people are usually on the go. Using content that is 2:3 aspect ratio will help you avoid awkwardly cropped images.
Descriptive copy
A lot of brands and businesses use descriptive copies along with their content. This ensures that their SEO improves so that users are encouraged to click on their links.
Make sure that your links are in working condition
Nothing can hurt your brand as much as links that just won’t work. Broken links hamper user experience tremendously and can decrease your reach in a short period of time.
Get a Pinterest manager
If you feel that you have no idea where to start and such a platform is quite overwhelming to deal with, it is time for you to hire a Pinterest manager. They are experts on Pinterest content marketing and they know how to increase a brand’s reach and presence on this social media platform.
They will ensure that your content growth plans are progressing and that this content actually leads to more conversions for you and your products.
Most people who hire a Pinterest manager report that their traffic almost doubles in a small period of 45 days.
Plan your boards carefully
Did you know that more than 97% of Pinterest searches are unbranded? Your brand’s boards can enable your business to reach new Pinners who are interested in specific topics.
You should not only use it as a promotional platform, but you should also skillfully use content boards.
Create inspiration for people and place your product on the board in a strategic way. For example, if you are selling Christmas products, you can make up a board that has Pins with inspiration on Christmas clothes, Christmas food, and other such things along with your product.
This will increase your engagement and will also help you indirectly showcase your brand.
Use Pinterest ads to your benefit
These were all organic ways of driving your audience engagement and building an online presence on a social media platform such as Pinterest. You can also market your business on it with ads. You can target your ads on Pinterest around interests, location, age, and even keywords.
This will also let you reach specific people such as Pinners who have recently visited your website, people who have similar content, and people who have engaged with your pins.
There is quite a huge range of ad types that are available on Pinterest, such as collections, Promoted Pins, and even video ads. You should also use data-driven strategies in order to plan your marketing strategy.
You should track and analyze your key metrics so that you can see what kind of content is getting you the most business.
It is important to use new and cutting-edge ways in order to promote your business. Pinterest marketing is a major player in the game that will help you boost your business.
