Practical Ways To Skyrocket Social Media Presence For Your Business

Edward Curlin April 18, 2022

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Social media is here to stay, and there’s no doubt about it. Anyone with a social media account can virtually reach millions of users on the internet.

However, to use it to grow your business is a whole different story.

Business owners usually don’t have the kind of time and patience it requires to grow organically.

Thankfully, there are some practical hacks to skyrocket your business’s social media presence. And this article is all about such hacks.

So, without any further ado, let’s give you these hacks.

Prioritize Right Network

Today, there are thousands of social media networks out there. It can easily become overwhelming to choose the right ones to grow their business.

It is noteworthy that every platform has its unique appeal to the users. And, as a business owner, you would need to identify how you wish to appeal to your customers.

For example, if you aim to grow your network and showcase your business as an active community, Twitter or LinkedIn could be your best bet.

In contrast, if you wish to general more leads for your business, you should go for Facebook or Instagram. These platforms are more suitable for generating leads for both B2B and B2C businesses.

Set Up Your Goals

Social media has many benefits to offer to your business, from increasing your website traffic to branding and everything in between.

You will, indeed, need to decide what you wish to achieve from your social media channel. Is it generating leads or providing real-time customer support? Or is it promoting your sales online?

Once you have the gist of what you wish to achieve from your social media campaigns, you can improve your strategy for the better. And not to forget, setting up your goal will also help you narrow down the platforms that will best fit your strategy.

Prepare Your Strategy

Setting up your goal is only the beginning. Once you have a goal in mind, the next thing to do is design an execution plan to achieve it.

In other words, you’d need a strategy that should help you achieve your goals, and that too on time.

You can start by breaking down all your tasks, such as content creation, publishing it, and tracking the performance. Further, you can designate these tasks to your team depending upon their strengths and expertise.

Automate Your Tasks As Much As Possible

One thing to achieve your goals is by assigning different tasks to your team. But, there’s another faster way that you can try too. And that’s automation.

You can use automation tools to handle, publish, monitor, boost, and even engage with your audience. And all of this with minimal or no human interference at all.

For instance, you can Buy Instagram auto likes to improve your post engagement and bring in more organic followers. Likewise, you can also use auto-scheduling tools to plan and publish your content as and when needed.

Explore New Ways To Engage

The best part about social media channels is, there’s no single way to engage with your audience. For example, you can engage with your target audience through messenger or in your inbox. Or you can engage with them in the comments section.

There are plenty of other ways to engage with your audience too. You just need to find and implement them. But, keep in mind you’ll also need to evaluate if the engagement strategy you implement is bringing any fruitful results or not.

For instance, you can launch an online poll to engage your audience and simultaneously gather market insights. But, if most of your audience is only reacting to your poll but not casting their votes, then this strategy is surely not as effective as you wanted it to be. So, you’ll need to revise your strategy.

Limit Your Spends On Promotions

It is a common misconception that many marketers believe that- social media platforms are not for sales. Although the platforms offer various tools to promote content for increased lead generation and sales, it is still not its sole purpose.

Social media platforms were originally created to connect people. And they are still used for the same, by a majority of the users (excluding businesses).

Experts recommend allocating 20% of your budget and time for promotional content. And use the rest of your resources to meet your audience’s needs, i.e., learning more about your business.

Maintain Your Presence Constantly

Unlike websites, social media platforms are more visited by internet users. In fact, social media platforms comprise the largest audience base active on the internet at any given time.

Clearly, social media is not to be assumed to be a one-time deal. It takes time, and more importantly, consistency to grow your online presence through social media.

In short, you need to be consistent with your content posting and engagement efforts. Of course, you can use automation tools for most of these tasks, but you should still try to take out some time to review your channel’s performance, at least once a day.

Make Sure To Put Out A Consistent Voice

As already mentioned, social media platforms are great for building your brand presence. However, often business owners and marketers forget the brand and focus on engagement and impressions.

As a result, they potentially lose a significant number of their followers and target audience.

You need to understand that your content and efforts need to be in sync with your brand. More so, every post you publish should voice your brand and intrigue your target audience. Make them a question, “why would they want to associate with your brand?”… and also give them the answer discreetly.