>What do you think customers do when they are curious to know about your business? They simply visit your website. You may be surprised to know that nearly 75% of people judge an organization’s reliability just by viewing their site. What does that mean? It means that if your site does not look appealing, you are losing 75% of the customers. And you can’t afford that, right?
To get away with this problem, a seamless website design is the perfect solution. Believe it or not, it is the significant part of your overall digital marketing plan. In fact, with well-crafted web-designing strategies, it is not hard to attain organizational goals.
Why is it so important? Because it is no longer about visibility alone. It’s about how users will engage with your brand. Starting from color to layout, a variety of elements combine together to make your website design stand out from the rest.
Whatever the field is, an aesthetically pleasing and informative site never fails to build trust with potential customers. But how does it help you with all this?
Let’s find out!
Harnessing the Power of Design to Enhance Conversion Rates
No wonder that you want to boost the conversions of your site. And design can turn around the things for you. Many marketers create hype about things like SEO and social media. But you cannot overlook the aspect of website designing as it can make or break the conversion rates. Designers are more creative persons than the average business professional. Therefore to impress everyone with something new, you definitely need a designer.
What is the prime aspect that drives the conversion rate optimization? It is the aesthetics of the site. According to a study, if given 15 minutes to the customers to take up the content, nearly 66% would prefer to read a beautifully designed thing as compared to reading something plain. So, if you want to garner the attention of people, your blog posts should look attractive
Do you want to know the prime principles of web design that will take your conversions to the next level? Let us delve deep into it!
Prime principles of web design that will increase your conversions
Keep it simple
Do not make things complicated. If you keep everything simple, then it will become easier for the users to scroll down and read the content. For instance – Do not fill your site with too many fancy things. You are not only here to impress them but to convert them to potential customers. For this, you need to serve the information in a simple and understandable way
Putting too many colors and elements invites more distraction. It can possibly make the visitors forget about why they have visited the page. Hence, keeping it simple gives them an easy way to find what they are looking for, thereby leading to more conversion rates.
White space is important
The other important criteria of design is the white space, which is often known as negative space. People generally miss out on this aspect. This is the area between the elements of a webpage. As per a study, overcrowding the web page is considered the biggest designing mistake.
Next is the poor usage of white space. Why should you take it seriously? Because the white space helps the users in better navigation of the content. It gives a clean and minimalist look to your site.
Note: Do not use too much of it also. It can negatively impact the user experience. The visitors will not be happy by scrolling through the page seeing half of it is blank. Both things can result in high bounce rates.
Let us start with an interesting fact here! Smartphones were able to generate approximately 52% of the global website traffic in the second quarter of 2020. And this trend is not going to be down anytime soon in this digital world. As a result, a mobile-friendly layout also forms the core of this aspect. It means that users can access the site on any device without compromising their experience.
Let us surprise you with another statistic! Nearly 85% of the adults have a notion that when they view the web page on their smartphones, it should be as good or better than its desktop version. What does this say? That a bad design will lead to dissatisfaction among the users. You will lose your revenue and credibility
So what are the things that you should never miss out on when designing your company’s website design? Let us begin with knowing the primary elements of it!
Content is the backbone
There is a popular saying in the online world that content is king. Content performs a major role in making your site user-friendly. It is also the chief reason that visitors are coming to your website. Therefore there is a high need to create engaging content that ensures the users stay longer on the page.
In the modern age, having a captivating site is crucial. But at the same time, your brand image is also essential. A badly designed site can negatively affect you. On the other hand, as per Conception de sites web, an SEO-friendly website can make you stand out in the market
It is a vital factor that determines credibility and brand awareness. For instance – typography is the aspect that comes under aesthetics. It is to be believed that typography must be related to the tone of your page.
Also, the color of the website influences the visitors. For example – The colors which command attention are “Hot” colors, like Red, orange, etc. Some colors have a calming effect on you, known as “cool” colors, like blue, purple, etc. Therefore before selecting the colors, think carefully about the background, navigation, headers and branding.
There is no denying the fact that an impeccable website design can ultimately lead you to more conversions. And when we have told you its importance and the need, why not take your business to the next level with it?