Digital Marketing : A Guide to Improve Google Ranking of Your Website
Competition is in every walk of your life, including your web page ranking. The only difference in SEO ranking translates into profit and exposure, with so many web pages with the same content competing for a spot. You need to know how to find your way to the top.
The internet is brimming with information, but you may need help in leafing through the best ones. Once you understand these techniques, it’s only a matter of implementation, and you’ll find yourself soaring high. Here’s a guide for you:
Guide to Improve Google Ranking of Your Website
1. Your Title Has Your Keywords
Finding the right keyword is all that it takes to find yourself right up on Google’s search results. However, suppose you go for an unpopular or an irrelevant keyword. In that case, you sabotage your chances and end up slipping from the ranks. An article’s title conveys its purpose.
A keyword-rich title has more value than a particular keyword. It would help if you used google to find competitive keywords. It is also a strategy employed by most content creators to push the keyword in the title. When users come across their webpage, they immediately locate what they need.
2. Outbound Links
These links connect your webpage to another website. It is also a very primary way of bringing more attention to your website. When you’re going for an outbound link, try to use descriptive words in the anchor text. It adds to the flow of your content and entices users to engage with the link.
Outbound links demonstrate to Google that your article has information and is valid and should go for a ranking. Suppose you go for more quality outbound links from reputable sources such as a news outlet. In that case, you increase your ranking even further. Outbound links also introduce the concept of technical SEO. It refers to working on your webpage and optimizing it for a ranking.
3. Have Meta Description
These summarize the contents of your page’s content. Google uses click-through-rate (CTR) to judge your position. If you have more click-through rate, you may move higher up in the search engine ranking.
Meta descriptions are the first visible element for your users. The more attractive and informative your meta descriptions you attract a steady flow of organic traffic. Think of it this way: meta descriptions act as tiny blurbs for your web page before purchasing a book. You want to know what lies in the content. Meta descriptions do the same for your website.
4. Go for Long Content
Your content needs to have some bulk to it. A small post may get you some attention, but this is not a sustainable method. You need long-tail traffic on your webpage. Longer content also helps you generate exposure to your webpage.
It also informs Google that you have factual information instead of bringing your users to the short text’s dead-end. Longer content is also a great way to indulge in more keywords. With impeccable content and an influx of users, you will most certainly rise to the top.
5. Optimize Your Images
Your content should always be a mixture of media files and text. Everything that goes on your web page should have a file and a proper location on your website. Make sure that the pictures you use have a file name with a target keyword. When you optimize images, Google also picks up on the text as it can’t read pictures.
Besides creating content for the search engine, you are also creating visually appealing content for your website. Once again, anything that your users find attractive will generate the traffic you’re looking for and boost your ranking high up the ranking.
6. Make Sure Your Website is Fast
Search engines follow what users do. If your website’s bounce rate is high, then the search engine would conclude this is a poor web page. Slow websites test the patience of your users. No user spends more than a few seconds on the same webpage.
Your content would mean nothing unless you have viewers who can access it. Make sure you’re using an upgraded hosting plan. You can also use HTTP requests to boost your site speed. Make sure all the files occupy a small space on your webpage.
7. Promote Your Blog
Sometimes you need to act as your cheerleader. You can’t expect viewers to find your blog automatically; you may need to go the extra mile. Explore social media and engage with the users found there. You can do this simply by making a good social profile and link your website while sharing your website. You will notice that google also posts ads on social media platforms to help users find your blog. Promotion leads to exposure and ultimately leads to more viewers.
8. Follow Google Guidelines
The best part about Google is they’re regularly posting guidelines. If you’re using their platform to promote your website, make sure you know what they expect. It would include what practices they’re ok with and what they would penalize.
Suppose they’re not ok with duplicate content and have no margin to let it slide. You should avoid duplicate content altogether. Following guidelines also provides you with a shortcut to boost your ranking.
Wrap Up
There are numerous ways for you to boost your ranking. Make sure you hit the right keywords. Have a steady flow of links. Make sure you write meta descriptions that are informative and attractive to read. Don’t forget to optimize your images and write longer content to show that your webpage has content to show for.
Don’t forget to go on social media to promote your blog and follow the guidelines Google has laid out for you to follow. You will surely rise above the search engine ranking through these methods and find yourself occupying a good position in the search engine’s results.
