Digital Marketing

Common Questions You May have Regarding SEO and Their Answers

SEO is an excellent way to enhance your business online presence which in time improves your potential clients and increases your monthly revenue.

Many SEO professionals have already written much about what SEO is and what offers, but many other questions may have been left unanswered.

SEO experts at Web Chimpy know very well the do’s and don’ts of SEO and how to properly create an efficient campaign.

Let me provide you a few common questions and their answers.

What is SEO and what does it mean?

SEO means Search Engine Optimization. It is a process that helps a website in being ranked better by popular search engines such as Google, Yahoo or Yelp.

Search Engine Optimization assists via algorithms that help the target search engine in ranking a website better.

This is done by improving a variety of areas that a search engine requests to rank better, these can be such as website optimization, connection speed, quality of content, proper use of keywords, and many other efficient strategies.

Is an SEO campaign expensive?

Many factors are taken into account when charging an SEO service, which can vary depending on your goal, the status of your website and the desired approach.

One SEO company may be more expensive than the other, but that always depends on the business you are choosing.

Always choose a professional that has a record of providing positive results, otherwise, you can get a person that can do more damage than help.

Is a good ranking guaranteed?

Sincerely, the outcome of a search engine’s ranking isn’t really controlled by SEO, so the outcomes are really unknown until results are given.

An ethical SEO company will not agree on any kind of guarantee related to the outcome, as there is no way to know the results beforehand.

If a company can guarantee you their results then it is recommended to be more careful with them, as no one knows the real outcome of an SEO campaign.

What is a backlink?

A backlink is links that connect from one website to another. The link that is made between these two websites is known as a backlink or an inbound link.

Popular search engines like Google take into good consideration a website employing backlinks and is a factor these consider when ranking their searches.

It is highly recommended to start using backlinks if you want to get better rankings on a search engine.

Is it necessary to hire an SEO expert?

If you have a small local website that you’ve just started then you can do SEO on your own. Taking into account all basics of SEO and doing it on your own takes an approximate of 12 to 20 hours each week, however, this is just to do the very basics of SEO.

If you are looking to improve your website’s ranking on popular search engines, then you need to get an SEO professional to help you out.

An SEO expert can take into consideration a variety of factors to ensure a much better result. Popular search engines consider your website’s status, connection speed.

Content, information shared through blogs and many other factors that ensure a better SEO result.

Does SEO end after achieving a good ranking?

Achieving a good ranking in SEO is just a small part of the whole process, as you want to keep working on SEO to ensure you keep those high rankings.

SEO is a process that doesn’t end and needs to be constantly updated to ensure better results. Search engine optimization changes along with popularity, demand, products released, local and global popularity, cost and many other important factors.

SEO is an excellent way to keep a popular website, but it is a work that must be done constantly to ensure you are always on top of recent changes and new products or services released.

Is PPC a part of SEO?

PPC or Pay-Per-Click is not a part of SEO. SEO utilizes search engines to gain popularity via their rankings and results, while PPC improves your popularity by utilizing links that once clicked connect to the advertised website.

Pay-Per-Click is excellent when you want to bring paid traffic to your website, as each click did to your advertised banners will lead straight to your site. Organic traffic like the one provided by an SEO campaign doesn’t rely on purchased traffic.

Both PPC and SEO are great ways to improve your website traffic but each comes with their challenges and advantages.

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