Infinite is the word used to describe the benefits of creating videos for a brand or business. Nowadays, customers rely on product videos to finalise a purchase decision.
Despite YouTube being a significant video creation and consumption platform, major social media platforms have adapted to the changing trend of businesses relying on video to get their brand story, services, and experiences across to their customers.
Making engaging videos is a dynamic way to grab the attention of your audience to your video content. However, videos can do more than keep your audience hooked. It can also improve your SEO.
Let’s find out how?
Top 5 Ways Videos can Improve SEO
The marketing scenario is rapidly changing, and adapting to the latest dynamic trends and consumer behaviour has become imperative.
Sticking to traditional marketing approaches can prove detrimental to your marketing strategy, budget, and overall business, as a standard business model may impose high costs on the organization, putting an extra burden on the administration in future.
Therefore, it is vital to improving the company’s global management approaches and structure to adapt to the ever-changing business environment.
1. Improves rankings in SERPs
The quality of your content and its relevance to a user’s search query are two prominent factors Google considers to rank your content. Moreover, Google does not just look for blocks of text on a web page. It also scans other media forms, including videos, infographics, keywords, etc.
When you include a mix of media with your content, you are more likely to rank higher on SERP, but for that, do not forget to use appropriate keywords as it makes you discoverable.
Plus, to create high-quality video and give them a professional touch, you can do this quickly by going to any video editor website that offers numerous advanced editing features.
2. Lowers Bounce Rate
A user is twice more likely to spend less time on a webpage without a video, emphasising the engaging nature of video as compared to images and texts.
You only have a few seconds before losing a potential customer due to an ordinary website. Or, you can make them stay, navigate more, and even convert them if you use a video editing tool effectively in your marketing arsenal of videos.
Longer sessions are crucial from an SEO standpoint since Google prioritizes sites with lower bounce rates. Furthermore, the longer a user stays on your website, the more they are likely to navigate other pages and explore what else you have to offer.
3. Embedded videos drive traffic to your website
Most videos are created to drive more traffic to a website, explaining products and services, generating more conversions, etc. You definitely wouldn’t want to direct all of your traffic to YouTube or any other platform, instead.
Thus, you can embed video on your website, blogs, landing pages, etc., and redirect traffic to the desired webpage.
When you embed a video on a webpage, it can appear in the Google search results with a description, a link, and a video. Eventually, it can draw more attention to the result, increasing its click-through rate.
4. High click-through rate and improved backlinks
People tend to click more on a search result that contains a video. Thus, the possibility of driving more traffic to your website increases when you let the search engine and audience know that you have videos related to their search queries.
Your video might also have a chance to feature in rich snippets, informing your audience what they will find even before they have clicked on the link.
Have you ever wondered what makes any content go viral? An appealing, informative, unique, and good-quality video instantly strikes a chord and resonates with the people. However, there’s one more factor, the shareability feature.
Consider you have created a video sprinkled with some great content, but it lacks the shareability functionality. How do you think that would work? It wouldn’t go viral when you can’t share a video.
Setting aside the viral factor, creating shareable content also helps you generate more backlinks, an essential ranking factor. If your unique, high-quality video stays on the web for a long time, it will passively create backlinks to the webpage.
5. Uplift other SEO and content efforts with video marketing
In times of Instagram reels and TikTok videos, no one’s a stranger to videos’ popularity. You can support your content marketing and SEO strategies by creating relevant videos.
If you are creating product-specific demos, walkthroughs, or how-to content, you can convert them to short-form video to appear in Google results and get more potential customers.
As you make more videos, you can attract higher-quality traffic to your website, which will, in turn, lead to more sales and profit. To get more traffic, you need to ensure that you create high-quality video; you can do this by going on any video editor website as they provide you with numerous editing options that will give your video a professional look.
How to make the most of your videos?
Here are a few points you can remember for an effective video marketing strategy:
- Creating a video content strategy is crucial for identifying industry-specific keywords. You can also create videos on questions the audience wants to be answered when they search those keywords. Therefore, creating videos answering those questions can help get a lot of viewers, which can increase the traffic to your website and can raise brand awareness and leads.
- You can’t take video SEO optimization lightly. Optimizing videos with an SEO strategy using effective keywords in the video title and description is imperative. Moreover, you can add links to important pages on your website in the description. When you optimize your videos, you increase the chances of them appearing in both YouTube and Google results.
How did videos get so popular?
Videos have become the go-to content for most people consuming content online. Regardless of whether someone is looking for the latest news, new products, how to perform an action, etc., the immersive nature of videos has driven their popularity and shall continue to do so in the future.
In the end, people are drawn to video, engage with them, and tend to remember them – this is what every marketing strategy aims for.
Conclusion
Videos, when engaging, are well perceived and recognized for their marketing potential and SEO advantages by search engines. In addition to sharing information, you can use videos to tell your story and improve the user experience.
