In this digital age, companies use different marketing tools for advertising. Nowadays, many organizations use video marketing to achieve their business goals.
Video marketing can play a vital role in creating brand awareness. It allows you to engage your customers and effectively communicate a message in an easy-to-understand way.
Video marketing is one of the most effective forms of marketing that deliver your message quickly and increase customer engagement. You can use video marketing on multiple digital platforms.
It helps in engaging new prospects as well as existing customers. Research indicates people prefer to watch videos of their favorite brands. Undeniably, this helps in engaging your potential customers too.
The best platforms to present video content are social platforms such as YouTube and Instagram. It allows your company to deliver your message to a new segment.
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Enrich your Marketing with Videos
Use video marketing to showcase your product, services or solution on offer. Using videos will decrease the product support calls because customers understand your message. It supports your audience and increases your sales and revenue.
Show your customers the life of your employees. People love seeing other people talking about their corporate values and the organization’s culture. Generally, brands post video content on LinkedIn to increase brand engagement.
You can show your audience that your organization is working dedicatedly to serve the audience in the best possible way. Demonstrate how your organization fulfills the customers with the best solution for their needs.
It gives your team members a personality and face so that customers can associate with your brand. Educational and ‘how-to’ videos can help your viewers understand the features and benefits of your products. Generally, customers prefer to watch a video instead of reading about a product.
Customer testimonial videos are highly effective; it enhances your brand’s trust through social proof. It encourages others to opt for your company.
Your prospects and audience can see how others are getting benefits from choosing your brand. The social media presence of a brand influences consumers.
Benefits of using Video Marketing to Grow your Business
Video marketing will give you a competitive edge over others. Your company can avail of the following benefits of using a video in your marketing plan.
1. Increases Conversion Rates
Place a video on a landing page, which significantly increases your conversion rate. Moreover, embedding a video in an email can improve your click-through rate.
People prefer to see videos on websites or social media pages. When they visit your social media page or website, they are most likely to watch them.
Engaging and short videos can move the client in the marketing funnel and turn your prospect into a buyer within two minutes.
2. Improves Search Engine Rankings
Google has been encouraging the significance of video marketing for almost 15 years. Using videos can help in getting higher rankings. Video marketing can increase your organic traffic by 157% from SERPs.
SEO experts use videos to improve rankings and visibility. Videos don’t influence the rankings directly, allowing your website to improve.
- Bounce rate – Videos are highly effective in getting the audience’s attention and influencing them to go through the website content. It helps in lowering the bounce rate.
- Dwell time – The time visitor stays on your website is one of the essential ranking factors for Google. Engaging videos increases users’ interest and keep your audience engaged.
3. Develop Audience Engagement
Videos help businesses in enhancing customer relationships and build trust with potential prospects. Generally, viewers develop a connection quickly when they see other people communicating directly with them in a video.
Compared to the text, a video can influence the audience effectively. Moreover, it is human psychology; users prefer to watch a video rather than read a text.
Video marketing tool helps in humanizing your brand. Video trigger emotions online better than any other marketing tool. You can use the music, tone of voice, and facial expressions to enrich your video to achieve your business objectives.
4. Create Brand Awareness
Videos help businesses boost their brand awareness, which is an essential part of every marketing campaign. You can use a video to convey your brand story, show employee interviews, and share the behind-the-scenes video.
Videos effectively present audience that you share similar values. When we talk about the impact of video marketing, it enhances your marketing strategy.
Nowadays, users prefer to watch videos to understand any organization and its product or services.
5. Video Product Reviews build Audience Trust in Brand
In this digital age, we cannot underestimate the popularity of YouTube. Your target customers are most likely to use YouTube to make purchasing decisions.
People prefer to watch video product reviews rather than textual reviews. Video reviews give an accurate perception of the product or service. It lets customers see how a product looks and works in real life.
Embed product videos on your website’s product pages helps customers make a decision. Customers choose to watch a video about a product instead of reading text about it.
Undeniably, consumers don’t take an interest in your product if it doesn’t feature a video description.
6. Videos Increase Engagement
Videos are highly effective marketing because users love sharing videos on social media platforms. The social video makes 1200% additional shares than images and text combined.
Moreover, videos posted on Facebook pages boost audience engagement by 33%.
Using the word “video” in the subject line can improve your email open rate by 13%.
Video marketing influences users to share the video. Word-of-the-mouth marketing and shareability are the two significant benefits of video.
Make your content more appealing, and you will reach a wider audience. It allows your customers to become your brand ambassador.
7. Video Improves your ROI
According to a recent survey by Wyzowl, 89% of marketers stated that video marketing improves their return on investment. After all, every organization is doing business to increase its ROI.
If your business is getting good ROI, it helps in your decision-making process for the marketing strategy. Consider all the statistics and benefits we have mentioned above. If you take full advantage of video marketing, you will get more ROI from your marketing campaign.
Tips to Make an Engaging Video
Be Real – It is not essential to make every marketing video professionally. Amateur videos look more genuine, and these videos establish an excellent connection with the audience.
Keep it Concise – A video should not be long. Most effective marketing videos don’t exceed 120 seconds. Longer videos fail to grab the audience’s attention and push viewers away.
A message should be Personalized – Make your video message personalized by communicating directly to the audience. People like personalized messages. Address your audience with” You” and express why your message is valuable to them personally.
Optimize your video for SEO – Fully optimize all your videos for SEO with transcripts, descriptions, and tags. However, videos are not the principal SEO tool; when you optimize them, they can make your campaign successful.
Concentrate on the Initial seconds – The first 30 seconds of your video can grab or lose the viewer’s attention. These seconds should be enough to discuss your audience’s pain points and suggest a solution.
Incorporate Closed Captions – Almost 85% of videos on Facebook are played without sound. The stats are similar for other videos because many viewers prefer to mute the video while watching. The sound distracts viewers from other activities. In addition, closed captions make your video easy to understand for the disabled audience.
In a Nutshell
It is the right time to use video marketing for advertising your product or services. You can also share your brand and corporate values with your audience. If you are not using video marketing, you lose an excellent opportunity to enhance your marketing.
Video marketing increases your investment return and helps you achieve your business objectives. If you are searching for an agency that creates a top-notch video for marketing, you can contact BuzzFlick. BuzzFlick video animation agency has served many businesses with top-notch video services.
