Whether it is finding a nearby restaurant or online shipping, search engines, especially Google, have become everyone’s go-to solution for almost everything. Within seconds, people can use relevant keywords and find desired results.
But did you know that 95% of search engine users do not go past the first results page? Yes, that’s right. Most of the online users choose from the list of results displayed on the first page of the search engines. That’s the reason why achieving high rankings on the SERPs is certainly the top priority when it comes to implementing SEO practices.
However, showing up on the first page of search engine results is not as easy as it may seem. You need to learn the functioning of algorithms and draft strategies accordingly. But learning and understanding the intricacies of SEO in 2022 can be a time-consuming process.
So, what’s the solution?
According to industry experts, learning about the major Google ranking factors makes it easier to draft reliable strategies and ensure higher rankings for blogs and websites. Some of them are mentioned below; keep reading to get an in-depth understanding of them.
Google Ranking Factors And Their Role In SEO
High-quality Backlinks
When it comes to Google ranking factors, backlinks have to be on the top of the list. They help in forming the basis of PageRank, which is practically the foundation of Google’s ranking algorithm. Digital marketing experts confirm that high-quality backlinks can ensure improved search engine rankings and generate qualified leads.
When a blog or website links back to other valuable sites, it creates relevance and ensures the authenticity of the published content. The relative strength of the sites used to create backlinks can be judged by analyzing their domain and URL rating.
One of the other ways to create high-quality backlinks is to integrate blogger outreach into the SEO plans. You can read more here and learn how it can help in attracting search engine crawlers and promoting the brand in the process.
Mobile Friendliness
When crawling websites, Google uses mobile-first indexing to deliver results on the first page. This is because a greater percentage of search engine users use smartphones while using Google search. Due to this, Google prioritizes mobile-friendly websites to offer the best user experience.
Google’s latest report confirms that websites that aren’t easy to navigate or offer poor user experience are at a disadvantage when it comes to achieving search rankings.
That’s why it is important for digital marketing experts to ensure that the site offers mobile friendliness and the pages are accessible across different devices.
Strategic Meta Descriptions
Meta descriptions are one of the crucial ranking factors that can make or break a website’s online presence. The search engine crawlers use meta descriptions to review web pages and sites and determine their online ranking.
A well-crafted meta description rich in keywords can attract search engine crawlers and help in generating traffic for web pages and sites.
In the end
Ensuring better search engine ranking for websites and pages is indeed challenging. But the ranking factors mentioned above can streamline the entire process and deliver quality results in no time.
