As lead generation software becomes more and more sophisticated, the strategies and tactics you need to use to generate leads are also changing. If you’re not keeping up with the latest lead generation strategies and trends, you’re going to fall behind your competition.
Don’t rest on your laurels and think that the lead generation strategies you’ve been using for years will continue to work forever. Take your business to the next level by incorporating these eight surefire strategies into your marketing mix.
8 Lead Generation Strategies You Should Practice
1. Leverage Social Media
There are many ways you can go about leveraging social media for lead generation.
One way is to use social media ads. These days, social media platforms like Facebook and Instagram offer highly targeted ad options that allow you to reach your ideal customer with laser precision.
Finally, you can use social media to build relationships with potential leads. This is more of a long-term strategy, but it can pay off big time. If you can build a relationship with a potential lead, you’re much more likely to eventually turn them into paying customers.
2. Cold Call Prospects
This won’t apply to everyone, but if you’re selling products or services that can be sold over the phone, cold calling can be a great way to generate leads.
Even if you don’t like making cold calls yourself, there are plenty of lead generation services that will do it for you. Cold calling software can also help you automate the process and make it easier to manage your leads.
3. Attend Industry Events
Not all industries will have relevant events, but if there are conferences, trade shows, or other events related to your industry, they can be a great way to generate leads.
At these events, you’ll be able to meet potential leads in person and build relationships that can eventually turn into sales. You can also use these events to network with other businesses and build referral relationships.
4. Consider Influencer Marketing
Influencers get a bad rap these days. While it’s true that some influencers are nothing more than self-promoting hucksters, there are plenty of others who are genuinely passionate about the products and services they endorse.
If you can find an influencer in your industry who shares your values and is respected by their followers, they can be a powerful ally in your lead generation efforts.
The key to success with influencer marketing is to find an influencer who has a significant following in your target market. Once you’ve found them, you need to reach out and develop a relationship.
It’s also important to make sure that you’re providing the influencer with something of value in return for their endorsement. This could be anything from a free product to a commission on sales.
5. Implement a Lead Nurturing Strategy
What’s the point of Lead Generation Strategies, if you’re not going to nurture them? A lead nurturing strategy is designed to turn a cold lead into a warm one. By providing valuable content at each stage of the buyer’s journey, you can build trust and credibility with your leads, making them more likely to eventually do business with you.
Targeted email campaigns, educational content, and personalized offers are all great ways to nurture your leads, especially when partnered with a voice of the customer program (VoC) to help you understand your customer even better.
6. Utilize Retargeting Techniques
Of course, even the best lead nurturing strategy won’t work if you’re not reaching the right people. That’s where retargeting comes in. Retargeting is a technique that allows you to show your ads to people who have already shown an interest in your product or service.
For example, let’s say that someone visited your website but didn’t buy anything. With retargeting, you could show them ads for your product the next time they’re shopping online.
Retargeting is an incredibly effective way to generate leads because you’re only targeting people who are already interested in what you have to offer.
7. Address Customers’ Paint Points with Content Marketing
Remember what we said about providing value?
Excellent content marketing is all about creating valuable, relevant content that addresses your customers’ specific needs and pain points.
If, say, you’re a plumber, you might create a blog post about how to unclog a sink. Or if you sell software, you could write an article about how to choose the right CRM for your business.
The goal is to provide your potential customers with the information they need to make an informed buying decision. Not only will this help you generate leads, but it will also help you close more sales!
8. Capture More Leads with Lead Magnets
Contact information is valuable. A great way to generate leads is to offer something of value in exchange for an email address or other contact information. Known as lead magnets, these offers can be anything from an eBook to a white paper to a free trial.
The key is to make sure that your lead magnet is relevant to your target market and that it’s something that they would actually find valuable. There’s no point in offering a free trial of your software to someone who doesn’t use computers!
Lead generation strategies are important, but they’re not the only thing you need to focus on if you want to generate more leads for your business. Implementing these strategies in a vacuum will only get you so far. Use these in combination with each other, along with some good old-fashioned hard work, and you’ll be sure to see a significant increase in your lead generation efforts!
