One of the most vital factors for businesses is being able to reach their customers wherever they are in a timely manner. If you are looking to further your relationship with your customers then you want to ensure that this email automation is personalized.
This way, you get an effective system to help you strengthen current customer relationships while creating new ones. By automating your emails, you get to use the data about your customers’ actions or behaviors and create tailored experiences which are efficient.
It saves you the time you would spend sending out emails manually as well as performing other email-related tasks.
To that end, the following are helpful tips to help you automate your emails.
Tips to Automate Your Emails
1. Convert leads into subscribers
Usually, with different channels of outreach, you will gain new customers for your business. For instance, you might have hosted a workshop where you collected contact information for all attendees.
Or you could have sent out a lead generation landing page on your social media platforms and website. The contact information collected this way can be used to convert potential customers into subscribers for your email marketing.
While there could be hundreds or thousands of contacts, manually entering them into your email marketing can be daunting. This is why you need an email automation tool. To save time and ease the process, you can Use OwlReply to automate your emails.
Also, it helps you to automatically update your email list from different channels.
2. Segment your subscribers into different email lists
When you have different email content, you will have different subscribers responding to the varying kinds you send out. For instance, you might have some subscribers engaging with your informational content while others might lean towards downloading lead magnets, et al.
The kind of engagement you get from your subscribers depends on the stage they are in the customer journey. You cannot send the same message to a customer who just watched your training video and another one who just bought a product from you.
For this reason, you will need to segment your subscribers into different audiences. This will help to create unique messages for the different customer segments you have.
It means that you will easily influence their purchasing decisions since you can easily keep track of where they are in their customer journey.
Segmenting these subscribers can also be a tedious task, which is why automation tools are used. By monitoring the customers’ actions, you can easily tag leads.
3. Schedule when emails are send
While automating your email list is important, you also want to ensure that you send them relevant information. It is also important to keep in mind that the nurture campaigns you will carry out on your email subscribers have the potential of turning any prospects into paying customers. This could also help to keep the paying ones coming back for more.
During the onboarding process, you can use a personalized message to welcome new customers. When you have a course you are teaching, you could use the contacts signing up for your email marketing.
4. Re-engage lost subscribers
Very often you will have unsubscribes on your email. This will be because of different reasons and sometimes, it could be because they don’t feel engaged with your brand or messages you send out for marketing.
Even when you notice individuals unsubscribing, you could make efforts to get feedback in order to improve your marketing. If you are working with a large team, make sure to notify them about people who unsubscribe from different channels.
Whether it is your email or slack and other channels, it is important that action is taken immediately. You could also update your CRM every time an individual unsubscribes from your email marketing tool.
The right system helps to ensure that you can set up automatic workflows. You are also able to easily monitor your subscribers and easily follow up while encouraging them to resubscribe.
5. Always track your results
Once you automate your emails, you will want to keep track of the results in order to adjust if need be. You will also be able to identify what is working and keep on using it.
Keeping track helps you understand which marketing emails are opened or even the number of subscribers clicking on your CTA.
If you are not using email for your marketing, you are missing out on one of the best marketing channels. It enables you to directly connect with your customers and deliver appropriate messages to each of your customers.
