“Focusing on your customers, make the company more resilient.” -Jeff Bezos.
Due to the covid-19 outbreak, consumers are shifting towards e-commerce platforms even for their everyday needs. This shift is escalating the competition level between retailers. They need to recover from their losses caused by the pandemic as well as get ahead of the competition.
And the only way to do so is by elevating the customer experience. If your customers are happy with your service, they will revisit you- thus helping in making more sales.
Now the question is- How can your retail business elevate the customer experience?
Well, the answer is “technology.” Every day something new is invented to make human life more convenient. Luckily, you can use some of these inventions for your business success.
Application-First Store
As the name suggests, it means using a store application for shopping. The application here is created to provide detailed information about the products.
Here, the products are neatly arranged in the store sleeves. The shopper can browse through the products they are interested in and scan them using the store application. The application will provide them with all the details related to the products and visual instructions on how to use them.
It will be very convenient for the customers as they can learn about whatever products they like, without constant nudging of staff.
Electronic Shelf Labeling
Long gone are days when store staff had to change all the shelf labels manually. In fact, doing so is time-consuming and might also cause chaos related to the price change. Therefore, many retailers are shifting towards electronic shelf labels. These help in providing instant and accurate information about the product. Thus, improving customer experience.
According to the professionals at SES-imagotag, ESL or digital price tags focuses on store automation and shopper engagement. These are like “micro web pages” that include precise information about the product, its nutritional level, consumer ratings, and even in-door navigation.
This way, shoppers can take their time to understand the product and make a well-informed decision.
In-Queue Checkout
Checking out after shopping becomes a hassle if the queue is very long. Not to mention, long queues might result in losing customers who are in a hurry. To avoid such a situation, you can try in-queue checkouts.
In this, a handheld device is used to take contactless payment from the customers carrying fewer items. This way, the customers don’t have to wait in the queue to check out. Plus, the payment is made digitally or contactless, making it even more convenient for the shoppers.
In addition to this, ease in the checkout process helps in freeing up long queues. Thus, it helps in keeping the in-store crowd under control, especially during the holiday season.
To make this even more convenient, you can provide an option for shoppers to book their in-queue slots online. So, when they come for shopping, they can directly contact the staff and checkout without standing in the queue.
Wrapping it up!
These are some of the in-store digital technologies that you can use to provide a great customer experience. Moreover, it will also ensure that your store is less crowded, which is essential during this time. Plus, implementing these tech solutions will also provide you with a competitive advantage.
