As per a study, E-commerce sales are expected to increase to 6.54 trillion US dollars by 2022.
Undoubtedly, the market for e-commerce is flourishing at a rapid speed. People now (especially during this pandemic) are choosing online shopping over in-store shopping. The reason being, it is more convenient and also helps them save both time and money.
As businesses are switching to the e-commerce model, they have a bundle of opportunities to acquire international markets. However, all these opportunities indeed require some sort of change or upgrade to the fundamental business model.
Notably, content localization is one such upgrade that e-commerce owners would need to look into if they are to expand their business beyond regional or national boundaries.
Localization is the process of making any content available in the native language and making it available to the primary market. Note that localization is different than translation but translation is part of an excellent localization strategy.
Keep reading to know more about why e-commerce businesses should go for localization.
Why does e-commerce need localization?
E-commerce is all about the online selling of products, including consumer goods.
It is needless to say that the more people reach out to content, the more the conversion rate will be.
Also, as per a study, nearly 65% of online shoppers are non-English speakers and prioritize buying products in their native language. Moreover, approximately 40% of the customers/clients never buy from websites with foreign languages.
Obviously, no business owner would like to lose their potential customers, just because they don’t know the language. Perhaps, localizing content can help resolve the issue.
Note that, most e-commerce users are more likely to access the content through a mobile app. So, it can be assumed that localizing the mobile app content should be more rewarding.
Indeed, business owners can even target specific mobile users based on their OS and firmware technologies. For instance, iOS localization services can help reach your customers using Apple devices in any region or country you want. All in all, localization gives a better opportunity to enter a foreign market and make the buying experience for the customers seamless.
So, how can you get through the localization?
Market research:
The first step towards localization is thorough market research.
See how the existing data is working and where the clients are based. Further, try to determine which languages need more attention within that region.
To take your localization up a notch, you can also consider including keywords that rank within the region where you plan to launch your business.
Continuous localization:
It is remarkable to note that e-commerce websites have a lot of content in terms of product descriptions, delivery information, and more.
So, it might not be feasible to localize all of the content in one go.
Instead, adding a few translation snippets to the existing website can do the trick. Meaning, e-commerce owners can launch their products quickly. And when the time comes they can take up a continuous approach to localize their content as the forward.
To sum it up all
Believe it or not, content localization is the key to make e-commerce businesses thrive. But ensure that everything is going correct.
Lastly, in today’s times, content localization is the necessity to take the e-commerce business before the global market.
