SEO copywriting refers to writing a copy that ranks well in search. But today, it’s not about ranking and traffic. Writing SEO content is also about engaging readers, selling products and building authority.
To help you, here is a list of 10 best SEO copywriting tips for writing excellent content, based on actual experience.
10 best SEO copywriting tips for writing Superb Content
1. Know Your Readers
To learn, for whom you are writing content, is one of the best and most important copywriting tips. Your content can never really rank or sell if it doesn’t appeal to a particular audience.
2. Attractive Headlines
An irresistible and well-thought-out headline gets your article read, and sets the tone for your content. It is what makes an outstanding first impression. Try to use number drops if you really want people to read your article.
3. Use Subheadings
A catchy headline attracts readers, but to get them in to continue reading, you have to use good sub-headings. Subheadings make your articles skimmable and guide readers through the text.
4. Short paragraphs
While longer blog posts and articles generally outperform shorter ones, but long paragraphs don’t. Chunky blocks of text just bore and intimidate readers that you don’t want. Therefore, for best results, it is better to keep paragraphs short.
5. Give Readers Solutions to their problems
Another method to take advantage of the long tail. Usually, when people have questions, they type them into Google. When you answer those questions insightful and credible as a content writer, your content ranks and sells.
6. Use Active VoiceMost of the content writers agree that using passive voice is one of several deadly copywriting sins. It makes your content wordy and dilutes your message. On the other hand, an Active voice is direct, energetic and crisp which makes persuasive writing.
7. Keep it Fresh
Always Update your content regularly. It is important for search engines as well as for readers. Search engines favor posts that are more recent and relevant because that is what their users want.
8. Add Images and Videos
Articles with photos, infographics, videos and other visuals get up to 94% more views. So, it is always a good idea to add images and videos related to your content.
9. Inbound and Outbound links
Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Also, internal linking is equally important. It adds value to your content and improves the user experience.
You can write good content, but one mistake and the grammar cops are all over you. Grammatical and spelling errors kill your credibility. So, ask a friend to proofread for you or hire freelance article writer.
These were the tips for writing excellent content. And it’s your turn now. Did you find these copywriting tips helpful, or we left anything? Please share with us.