Are your Google Ads campaigns more of shaking the trees to see whatever falls?
If you’re sick and tired of throwing money away. And you’re ready to learn how to run an effective Google Ads campaign for your products.
I have stretched out everything you need to do to discern the guesswork below. Especially if you’re using the Major Impact Media-Google Ads agency.
Before creating your campaign budget, making keyword research is the most vital. But mind you, as long as it’s Google Ads, your Ahrefs or SEMrush keyword research tool isn’t needed.
Instead, the Google Adwords keyword suggestion tool focuses on keywords with buying intent on Google Ads pages. With it, you’ll find keywords suggestion of phrases related to your product category.
You’ll also get to know the monthly search volume for each suggested keyword. An important thing, though. When using this suggestion tool, secure that you search based on your targeted location and language to target the right audience.
You can do this in the “advance option” section. It’s more like a filter.
Choosing What’s CPC-wise
Now, you have a list of suggested keywords for your target location and language. After handpicking those with high search volume, the next step is selecting keywords with low CPC.
In the real sense, it’s not about targeting low CPC keywords. Rather you’re placing ads on a keyword that won’t bug your budget. To do this, compare your website maximum CPC with the keyword CPC. If your website CPC is higher than the later, you’ve just found a cost-effective keyword.
For instance, if your website maximum CPC is $15 and the target keyword CPC is $10, you have an edge of $15 – $10 = $5. Right? Keywords like this are the ones you can afford.
What Are They Doing?
The next thing you want to do is figure out what keyword your competitors are targeting. Among the list of spying tools used for this, we recommend KeywordSpy.
It’s the fastest, most updated with real-time data, and it’s free. Just paste your competitor’s domain in the search engine.
And you’ll be provided with your competitor’s target keywords and the performance of each in metrics. These should form a part of your ad. Right?
Set Yourself Apart
At this phase, you draw the line between your competitor and your business by stretching out your unique selling proposal.
That is, in other words, what you can offer your prospect that the competition doesn’t. You may need the service of a growth hacker if you can’t figure what’s unique about your brand or product.
There are elements mostly overlooked that compel buyers to take action and you want to take them to advantage. Such elements include; creating time-sensitive offers, coupons, freebies, and free quotes in the case of services.
To keep the call-to-action button clicking, however, your offers should be believable, valuable, and risk-free.
Compelling Optimized Ad/Landing Page
Though it’s best to outsource your ad and landing page writing to an experienced copywriter, nevertheless, you can do it yourself.
For a compelling ad, highlights only the benefits, main advantages, and the exclusive advantages of your products or services from headline to the end.
Likewise, add enough keyword for optimization from title to the end. Do the same for your landing page.
Track Conversion And Go
At the final stage of pitting your ad, use the conversion option under the “tools and analysis” tab on Google Adwords to keep track of the conversion of each keyword.
This way, you are at the surface of your ad and can easily take down what’s not working.